Sol&Agrifood broadens the horizons of its area dedicated to national and international craft beers by hosting the new Xcellent Beers show. The innovative format is based on tastings, training and b2b events involving incoming foreign operators to promote business by highlighting an increasingly successful product on markets all over the world.
Thanks to Sol&Agrifood, Xcellent Beers is the only sector event capable of ensuring international visibility and significant attendance by international buyers, strong roots on a nationwide scale and impressive participation by horeca channel operators.
The needs of breweries for effective interaction with operators in the supply chain are met by in-depth meetings dealing with the market and production and sales techniques organised in partnership with UDB-Union of Beer Tasters and CDA-Food Distributor Consortium.
The show aims to be a landmark for detailed analysis of sales techniques, optimisation of distribution channels and sensory evaluation of products.
Xcellent Beers offers exhibitors an online matching service for B2B meetings with selected international buyers and specialist operators from the most interesting international markets. The Buyers Lounge is made available for all B2B meetings.