Xcellent Beers

The craft beer exhibition that wasn't there

SOL broadens the horizons of its Area dedicated to national and international craft brewery production by creating the new hall within it Xcellent Beers.
Innovative format based on tastings, training and B2B moments with incoming foreign operators, to allow the discovery and business of a product that is enjoying increasing success on markets around the world.

Exhibition with high visibility content

Xcellent Beers is the only brewing sector event capable of guaranteeing international visibility and strong presence of foreign buyers. Ho.Re.Ca, GDO, retailers from more than 130 countries come together in search not only of high quality products, but also of stories, traditions and values.
The physical version, added to the digital format, guarantees a large user base highly profiled, interested in participating in training, events, demonstrations and, above all, appreciating the very high quality of craft beer.

Training and tastings

To learn to improve its own products, relate effectively with the operators of the supply chain, delve deeper into the sales techniques, channel optimization distribution need evaluation organoleptic characteristics of the products, they organize themselves deepening meetings on the market and production and sales techniques.

At the same time, a rich calendar of events is presented guided tastings alternated with mini courses e.g cooking show, to let buyers and operators know the peculiarities of the products presented by the breweries and the best ones bidding method and valorisation to its customers.

Smart B2B

Xcellence Beers doubles its format: exhibitors and buyers will have, together with the physical version of the fair, a digital space in which to do highly profiled networking, where it will be very simple to browse product catalogues, explore the various stands and get in touch with industry players, all from the comfort of your own device.

The platform gives the possibility to contact operators directly, send and receive quotations as well as book appointments via the convenience integrated diary, making Xcellence Beers a functional, effective and organized experience to facilitate meetings business.