Xcellent Beers, The Craft Beer Show
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Sol&Agrifood broadens the horizons of its area dedicated to national and international craft beers by hosting the new Xcellent Beers show. The innovative format is based on tastings, training and b2b events involving incoming foreign operators to promote business by highlighting an increasingly successful product on markets all over the world.


Are you interest in taking part to Xcellent Beers?

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Show with high visibility content

Thanks to Sol&Agrifood, Xcellent Beers is the only sector event capable of ensuring international visibility and significant attendance by international buyers, strong roots on a nationwide scale and impressive participation by horeca channel operators.

Barkeeper pulling a pint of beer behind the bar

Professional training for exhibitors

The needs of breweries for effective interaction with operators in the supply chain are met by in-depth meetings dealing with the market and production and sales techniques organised in partnership with UDB-Union of Beer Tasters and CDA-Food Distributor Consortium.



Tastings and food pairing

An impressive program of guided tastings is organized in alternation with mini courses and cooking shows to highlight and promote - among buyers and horeca operators - all the special features of products and the best ways to serve them to customers presented by breweries attending the show.



Information and training for sales

The show aims to be a landmark for detailed analysis of sales techniques, optimisation of distribution channels and sensory evaluation of products.


formazione professionale

B2B meetings

Xcellent Beers offers exhibitors an online matching service for B2B meetings with selected international buyers and specialist operators from the most interesting international markets. The Buyers Lounge is made available for all B2B meetings.