Initially set up to promote qualitative improvement and awareness of extra virgin olive oil around the world, the competition organised by Veronafiere-Sol&Agrifood has since become increasingly important as a marketing and sales tool. The "quality sticker and the "Stars of Sol d'Oro" guide distributed to dealers and journalists from 130 countries during Sol&Agrifood equally ensure many business opportunities for products earning medals.
Italy confirms its leadership with 12 medals, three medals for Spain.
The 4th edition dedicated to production South of the Equator closed in Osaka. Chile leads the field but South Africa and Argentina are close behind.
The 4th edition is scheduled 11-15 September 2017 in Osaka, Japan. Award-winning extra virgin olive oils will benefit from promotional initiative, marketing tool and business opportunities.