The sixth edition of Sol d'Oro Southern Hemisphere, the only blind tasting competition dedicated to quality extra virgin olive oils from south of the Equator, this year will take place in Tacna - the leading olive-growing region in Peru. The winners will be announced in Lima during Expoalimentaria, the most important food trade fair in Latin America.
Verona, 16 September 2019 - This year, the Sol d'Oro Southern Hemisphere competition will be hosted in Peru. Veronafiere's competition dedicated to quality extra virgin olive oils produced south of the equator will take place 22-27 September in Tacna, the leading olive-growing region in the country, while the winners will be announced in Lima within the scope of Expoalimentaria, the most important food trade fair in Latin America.
Veronafiere has been engaged for over twenty years in promoting the Sol d'Oro competition to valorise extra virgin olive oil. In 2014, it split the event into Northern Hemisphere (scheduled every year in Verona) and Southern Hemisphere (travelling around the olive-growing regions south of the Equator). The event in Peru is organised in collaboration with ProOlivo and PromPeru, the agency of the Peruvian Foreign Trade Ministry that handles the promotion of exports and tourism in the country.
"Sol d'Oro, thanks to the experience and relationships acquired with the Northern Hemisphere event- as well as the organisation of Sol&Agrifood, the quality agro-food exhibition - confirms its status as the most important international blind tasting competition and the only one capable of support company marketing throughout the year with numerous initiatives," says Daniele Salvagno, director of Veronafiere.
"Award-winning olive oils benefit from promotional initiatives aimed at buyers within a specific commercial showcase for local area produce, such as Sol&Agrifood, which in 2019 attracted visits by 57,800 specialist operators, with 27% international from 131 countries," Salvagno adds. Moreover, thanks to agreements reached with important international counterparts as the result of the internationalization strategy that has always guided Veronafiere's operations, award-winning olive oils can take part in the group exhibits organised by Sol&Agrifood at two important Asian trade fairs: the Hong Kong International Wine & Spirits Fair with the Sol International EVO Oil Show and Osaka Olive Oil Kansai in Japan. These shows are now joined this year by the initiative during Expoalimentaria for Latin America."
"The spirit that has always characterised Sol d'Oro is to promote the best extra virgin olive oils and also look with great interest at emerging production realities in the southern hemisphere," says Marino Giorgetti, panel leader for all the Northern and Southern Hemisphere editions of the competition.
"This has enabled us to stimulate rewarding comparisons between producers all over the world, expand buyers' knowledge and create a category of well-informed consumers enjoying continuous expansion who are able to distinguish and reward the biodiversity expressed by territorial olive oils," Giorgetti concludes.
Olive growing in Peru has a tradition dating back to the Spanish domination that began with the discovery of America. The decline in the 1700s was followed by a recovery in the second half of the last century and continued with investments in terms of land area and quality improvements in the early years of this century. Peru has about 10,000 hectares of olive groves, 8500 of which for olive oil production, and ranks as the fourth producer and fourth exporter in South America.
A vocation for exports distinguishes all Latin American producer countries, which are progressively expanding their output largely for the nearby and wealthy North American market. Consumption in these countries, on the other hand, is rather limited given to the habit of using seed oils and the cost of olive oil, which is above spending power of local consumers.