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Sol&Agrifood: the appeal of a perfect blend between b2b and taste

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The 2019 edition of Veronafiere's International Exhibition of Quality Agro-Foods closed with more specialist visitors than ever. Attendance came to 57.800 people; 27% were international operators from 131 countries. More than 400 b2b meetings were organised.

The blend of business, tastings, cooking shows and educational events created by Sol&Agrifood is increasingly popular with growing numbers of operators arriving from all over the world year after year.

The 2019 edition of the International Exhibition of Quality Agro-Foods organised by Veronafiere in conjunction with Vinitaly was visited by 57,800 importers, specialist buyers and operators in the horeca channel; in 2018, the figure was just under 52,300. 27% of total visitors were international, travelling from 131  countries: the majority (64%) came from European countries, 18% from USA and Canada and 11.5% from the Far East, mainly China, Japan and Hong Kong.

Even more b2b appointments were organised in the expanded facilities of the International Meeting Point: more than 400 were organised by Sol&Agrifood itself with incoming traders selected by Veronafiere from the most interesting high-end food product consumer markets. All the more, a delegation of buyers selected by the ICE Italian Trade Agency from several countries attended the trade fair to visit exhibitors on their stands and attend many of the scheduled appointments.

International buyers were especially impressed by the variety, quality and originality of the food offering highlighted on exhibitor stands or in the course of the many planned initiatives. A total of 88 appointments were held in three macro areas: food in the Agorà forum area with tastings and cooking shows; extra virgin olive oils from the most interesting production areas in the Mantegna Meeting Room for guided tastings; the beer area highlighted craft beers and sector operators - especially distributors - meeting at Sol&Agrifood to discuss the future of this category of beers in Italy.

High quality extra virgin olive oil with strong local area bonds confirmed its leading role within the scope of Sol&Agrifood, thanks not the least to initiatives set up to promote the winners of the Sol d'Oro competition in a marketing context. This year, in addition to tastings moderated by the competition's panel leader, the cooking shows with Chef Giorgione were also very popular with five original recipes involving the winners in the five categories.

As for exhibitors, good results were achieved by new entries, with interesting contacts and, in some cases, even contracts signed during trade fair itself.

Having closed the 2019 event, we are already working on Sol&Agrifood 2020, scheduled 19-22 April. Until then, an impressive calendar of events focusing on extra virgin olive oil also includes attendance at Kansai Olive Oil in Japan 14-16 May; Sol d'Oro Southern Hemisphere will take place in Peru in September and Sol d'Oro Northern Hemisphere in Verona in February 2020, alongside the Evoo Days event.

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Tags: birra, olio extravergine, Sol&Agrifood, pane, pasta, pizza, salumi e formaggi, food, caffe

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