Veronafiere and Hong Kong Trade Development Council launched World of Olive Oil

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When / Where

7-9 November 2019 / Hong Kong Convention and Exhibition Centre, Hong Kong


Since 2009 Veronafiere organizes within Hong Kong International Wine & Spirits Fair (HKIWSF) – one of the Asian leading exhibitions for wine business operators, developed by Hong Kong Trade Development Council (HKTDC), now at its 11 th edition – the Vinitaly Pavilion, thus promoting the presence of the Italian companies at the event and raising awareness on Italian wine abroad.

The 2018 edition saw the participation of more than 1.000 exhibitors and more than 19.000 buyers from Hong Kong, mainland China and from many countries across Asia.

Renewing their cooperation on the wine sector, Veronafiere and HKTDC signed last year also a new collaboration agreement and launched a new event, co-located with HKIWSF, focused on olive oil, World of Olive Oil, with a special area dedicated to EVO oil, Sol Intl’ EVO Oil Show, directly managed and run by Veronafiere, organizer of the renowned Sol exhibition in Verona and of the Sol d’Oro competition – Northern and Southern Hemisphere.

Vinitaly Pavilion and Sol Intl’ EVO Oil Show will be livened up by a rich program of promotional activities: B2B meetings, Walk Around Tastings, Master Classes and Executive Wine Seminars by the Vinitaly International Academy, Sol d’Oro EVO Bar, Guided EVO oil Tastings.



For olive oil, Asia is definitely one of the most promising markets.

In China, sales of edible oils record current retail value growth of 2% and retail volume growth of 4% to reach sales of CNY98 billion and 7.9 billion litres in 2017. Amongst edible oils, olive oil saw the fastest value growth of 16% in 2017.

Hong Kong consumers are increasingly willing to incorporate olive oil as a cooking oil, even though the average unit price is triple that of regular vegetable and seed oil.

The event – in a business-oriented and multicultural atmosphere – will be attended by qualified trade operators, buyers, importers, distributors, agents, retailers, wholesalers, professionals, e-tailer, famed/high-end restaurants purchasing managers.


Who / How

The initiative is reserved to producers, consortia and associations in the extra virgin olive oil field keen to sell, promote, place their products on one of Asia most important markets.

Exhibitors can join Sol Intl’ EVO Oil Show booking a fully-equipped customized corner booth or taking part in the Sol d'Oro EVO Bar.


Services available

  • Technical/logistical/organisational support before and during the event
  • B2B meetings with professional operators in the extra virgin olive oil sector
  • Promotional activities
  • Media Area and dedicated internet point


Sol Intl’ EVO Oil Show exhibitors can benefit from special shipping service (optional).

Cogefrin, the official forwarder of Vinitaly International, guarantees samples’ shipment from Veronafiere to Hong Kong fairground.



Registration deadline: 30 September 2019
After this date, we will no longer be able to ensure availability of exhibition spaces.
Payment deadline (full payment): 28 October 2019


For detailed information such as exhibition rates submit the form at this link.

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Tags: Sol&Agrifood, Trade show