When / Where
Among all target markets for Italian extra virgin olive oil, Japan and Switzerland are the countries with the highest average export price (respectively 5.6 and 6 euros/kg) compared to a world average of 5 euros/kg. Yet even as regards cheese, Italy enjoys the highest price positioning in this market compared to all its direct competitors (€7.64/kg average import price compared to 3.62 euros in Australia or €3.97 in the USA). These figures emerge from the Agrifood Monitor survey conducted by Nomisma and Crif.
Every year, during Sol&Agrifood, extra virgin olive oils earning medals in the Sol d'Oro international competition are the protagonists of guided and walk-around tastings specifically for international buyers.