Demand for Italian foodstuffs in Asia is increasing but unfortunately many consumers turn to Italian sounding products when they cannot find the "originals". This emerged from a study by Assocamere analysing 600 products in China (Hong Kong, Beijing), South Korea (Seoul), Japan (Tokyo), India (Mumbai), Singapore (Singapore), Thailand (Bangkok) and Vietnam (Ho Chi Minh City).
Packaging for marketing: the labels for EVO oil awarded at the Vinitaly Design Int'l Packaging Competition
The 24th Vinitaly Design International Packaging Competition was held on 18 June 2020. The competition organised by Veronafiere seeks to highlight the best finished bottles for wines, spirits, liqueurs, beers and extra virgin olive oils (bottle, closure, capsule, label, collar, etc.) and thereby reward and stimulate efforts by companies to improve their image on a continual basis.
Founded to reward new excellence in the Italian agro-food sector on show during Sol&Agrifood, the Golosario Award celebrated its tenth edition in 2019. Over the years, the award has proven to be a fine omen for many start-ups as well as historical producers involved in an important occasion for comparisons.
Among all target markets for Italian extra virgin olive oil, Japan and Switzerland are the countries with the highest average export price (respectively 5.6 and 6 euros/kg) compared to a world average of 5 euros/kg. Yet even as regards cheese, Italy enjoys the highest price positioning in this market compared to all its direct competitors (€7.64/kg average import price compared to 3.62 euros in Australia or €3.97 in the USA). These figures emerge from the Agrifood Monitor survey conducted by Nomisma and Crif.
Every year, during Sol&Agrifood, extra virgin olive oils earning medals in the Sol d'Oro international competition are the protagonists of guided and walk-around tastings specifically for international buyers.