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Founded to reward new excellence in the Italian agro-food sector on show during Sol&Agrifood, the Golosario Award celebrated its tenth edition in 2019. Over the years, the award has proven to be a fine omen for many start-ups as well as historical producers involved in an important occasion for comparisons.
Among all target markets for Italian extra virgin olive oil, Japan and Switzerland are the countries with the highest average export price (respectively 5.6 and 6 euros/kg) compared to a world average of 5 euros/kg. Yet even as regards cheese, Italy enjoys the highest price positioning in this market compared to all its direct competitors (€7.64/kg average import price compared to 3.62 euros in Australia or €3.97 in the USA). These figures emerge from the Agrifood Monitor survey conducted by Nomisma and Crif.
Every year, during Sol&Agrifood, extra virgin olive oils earning medals in the Sol d'Oro international competition are the protagonists of guided and walk-around tastings specifically for international buyers.
The winners of Sol d'Oro - thanks to Sol&Agrifood - were in the forefront of the third edition of Olive Oil Kansai in Japan, the most important Asian exhibition dedicated to olive oil held 14-16 May.
In 1990, Italy, Spain and Greece together consumed 56% of olive oil produced worldwide. At the time, except for the United States, olive oil was consequently a product predominantly confined to the Mediterranean area and, even more so, to Europe. Today, this scenario has changed. Only 35% of the production is consumed in Italy, Spain and Greece.