The format of Sol&Agrifood and its initiatives encourage direct contact between producers and trade opertors, buyers and catering professionals. The aim is allow producers to explain and narrate how products come into being, what are they, where the raw materials come from and any related traditions.
Growing attendance by foreign buyers, thanks to intensified incoming activities implemented by Veronafiere in Russia, the Far East, China, Japan, India, the USA, Central and South America, Mexico, Australia, Great Britain, Germany, France, Spain, Slovenia, Croatia, Romania, Tunisia, Egypt, Bulgaria, Lebanon and Jordan. Business contacts are promoted by b2b meetings organised between delegations of foreign buyers and exhibitors. In addition to b2b meetings, Sol&Agrifood also offers mini courses illustrating how to recognize the true quality of products.
From pasta to delicatessen meats, confectionery specialties and cheese, from honey to sauces, beer and coffee. The exhibition is increasingly becoming a landmark for food products from Italy as well as other countries, with significant growth in foreign exhibitors. This is why Sol&Agrifood has upgraded its web site to create a flow of information, with constantly updated and useful content for all the protagonists in the various production sectors, as a way of promoting product culture in Italy and abroad.